Tides Canada contacted me because of my previous work with the Vancouver Foundation and the Vancouver Aquarium. The project was to create a unique series of posters to promote a fundraiser at the Vancouver Aquarium where top Vancouver Chefs would create signature dishes using sustainable seafood.
The committee in charge of the program had come up with the them of “Naked & Dressed” as a way to take something “old” and make it new again. We have been eating fish for generations, but these chefs were going to turn an old staple on its head.
I keeping with the theme I sourced images of fish that were created in the 18th & 19th century. This had the added benefit of keeping costs for imagery down because the images were in the public domain.