Tea Desire
Tea can calm you with infusions of fruit, herbs and flowers, or invigorate you with black blends from Ceylon. Even the act of making a cup of tea can be a sensual experience. These were some of the feelings I was asked to evoke with the branding of Tea Desire. The campaign included logo, packaging, ads, in-store merchandising, uniforms and overseeing the design of the flagship store to maintain the brand integrity.
The client wanted the logo to express a love of tea with a spa-like aesthetic. I came up with a clean custom lettered type application with wisps of steam that curled into a heart shape.
I worked with the client to establish a colour and materials palette for the interior designer. I then acted as the liason to ensure the store design fell in with the overall vision and brand direction. I allowed the materials and light to enhance the subtle and elegant logotype for signage. The store offered a large variety of teas and tea ware as well as a tea bar where customers could try unique teas including various macha blends.
The client opted to have the canisters and bags printed and manufactured in China. In doing this the canisters would be washable and customers could opt to add more loose tea as opposed to buying new tins.
The colour strip labels had a pattern created from the curves in the logo to add a fresh textured background.